Melbourne radio ratings: Gold leapfrogs Nova

October 30, 2012 10:52

Nova 100: lost share in Melbourne

In a steady ratings period for Melbourne’s radio market, Nova 100 took the biggest hit.

While the top two FM stations held their positions, dmg Radio’s Nova, Melbourne’s third ranked weekday FM station, saw its share slip from 8.1% to 7.2% in the Monday to Friday survey, losing third spot to ARN’s Gold.

Nova’s biggest drop was among the 18-24 demographic and in the noon to 4pm and evening segments, according to Nielsen data for 29 July to 1 September, and 16 September to 20 October.

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Colin Delaney

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