Melbourne radio revenues outstrip Sydney in January as market shows signs of growth

Radio enjoyed a buoyant start to the year with ad revenues across the country up 4.99%, as Melbourne overtook Sydney as the biggest advertising market.

Melbourne rose 8.92% to $15.448m, with Sydney’s growth of 7.73% taking revenues in the city to $15.257 million.

Adelaide posted the biggest growth of 10.78% to $4.743m, Perth rose 3.55% to $7.067m while Brisbane was the only of the metro markets to drop – down 8.23% on last January to $7.611m.