Melody the key to successful audio branding

Audio logos with a melody have a 17% higher level of memorability compared to those without a musical element, said SCA national head of creativity, Matt Dickson, at the SCA Your Brain On Music Webinar this week.

Melody was the key indicator of a successful audio or sonic logo, followed by brand mention, which increased memorability by 15% on average. Generally, audio branding was even more successful when the brand name could be sung.