Mentally Friendly launches digital campaign for Coles

Digital agency Mentally Friendly has launched a campaign for Coles online clothing brand Mix Apparel.

The announcement:

As more shoppers begin to buy on-line, retailers are under pressure to create a more interactive and streamlined shopping experience. Mix Apparel, the Coles fashion range, is venturing into this realm with the Mix ‘Colourscope’, an online shopping program designed to enrich the online experience.

The latest innovation creates the perfect ensemble, except instead of being based on your birth, it’s based on your physical appearance and personality.