Mentos says it’s ‘Made From Awesome’ in unusual animated spots

In its latest campaign, Mentos is trying to find a way to extract the most ‘awesome’ flavours from its ingredients to add to its confectionary.

The campaign is the first creative work executed by Isobar for Mentos, following its merger with fellow Denstu Aegis Network agency With Collective in November last year.

The first spot, for Mentos’ smoothie range, has a cow deliver a show-stopping piano performance for a strawberry, mango and banana, with it udder.