Mentos unveils ‘Fresh Feels Like’ campaign down under, via The Idea Shed

June 24, 2024 9:45

Perfetti Van Melle’s Mentos has launched a new campaign, bringing its ‘Yes To Fresh’ brand platform to the local market, via Sydney-based agency The Idea Shed.

Marking the agency’s first campaign for Mentos, the new work aims to bring a refreshing new perspective to everyday moments.

Developed in just six weeks, ‘Fresh Feels Like’ features relatable, celebratory moments – like a boss cancelling a 4pm meeting – highlighting Mentos as more than just a fresh breath, but a fresh mindset.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.