The Delicatessen creates unique menu experience with #menustories

Sydney-based boutique content agency The Delicatessen is using Instagram’s video platform to add a digital element to restaurant menu’s with its #menustories.

The new menu experience plays on consumer’s love of food photography and provides a snapshot look at the creation of a dish and the history of ingredients prior to ordering.

Sydney’s French Basque bistor Le Pelican is the first restaurant to use #menustories and has launched five on its Instagram page @lepelicansydney including some of its most favoured and famous dishes: Les Huitres (Oysters), La Saint Jacques (Scallops), Le Canard (Duck), Le dorade royale (Snapper) and Le Souffle (Berry Souffle).