Mercedes-Benz first to partner Sky News as Qantas inflight deal begins

Steve Jones

November 6, 2014 11:20

Mercedes-Benz has become the first Qantas inflight advertising partner for Sky News as the German car brand looks to target well-off business travellers.

The agreement comes as Sky News takes over from Nine as Qantas’s inflight supplier of news.

Qantas awarded its inflight news coverage to Sky and its inflight advertising sales to Multi Channel Network (MCN) earlier this year following a competitive tender, and the partnership kicked off on November 1.

The Nine Network previously provided a dedicated news bulletin for the airline with Bauer Media handling ad sales.

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Steve Jones

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Mercedes-Benz first to partner Sky News as Qantas inflight deal begins

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