Mercerbell wins 2017/18 Carnival Cruise campaign

Customer experience agency MercerBell has won the 2017/18 Carnival Cruise Line campaign pitch.

The win comes three weeks after MercerBell and Saatchi&Saatchi announced they had won the Betfair Australia pitch, and two months after MercerBell declined to pitch for the Allianz account.

As part of the win, MercerBell will be responsible for the development of the newest campaign for Carnival Cruise Line which will launch in July 2017, across TV, cinema, out-of-home, press and online.

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