Merkle creates managing director role and promotes Ted Stites
Technology and performance marketing agency Merkle has promoted Ted Stites to the newly created role of AUNZ managing director.
Stites joins the Australian agency from the US where he has been the executive VP of customer experience and marketing technology solutions.
Sites (r), pictured with Simon Ryan, is relocating from the US to Merkle Australia
And there is the CEO again. At least we had a small break. The other guy doesn’t look too thrilled being in the photo. What is Merkle anyway? Seems like a holding group below a holding group.
Peel back all the “technology enabled, data driven” nonsense and Merkle are basically a CRM agency. Arguably one of (if not the) best in the world. But they’ve been buying up performance and digital agencies across the globe as well, both before and after being bought by Dentsu Aegis themselves last year. Watch this space – they’re going to scale up over here rapidly.
What is Merkle you ask? It is a bowdlerisation of merkin.
Really low on target rates and CRM match rates take the shine off this new agency lead venture.
Especially when there are other non-agency companies in the AU market offering over 70% match and on-target rates.
You’re confusing M1 (the product) with Merkle (the agency). While yes M1 is Merkle’s product and yes it has a long way to go before it’s really viable in the AUS market, their offering goes a long way beyond M1. The local iterations of AKQA, Track, etc should be keeping a wary eye on the moves Merkle’s making.