‘Merry Matching’: Kmart launches 2023 Christmas campaign

December 8, 2023 9:34

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.

Kmart has rolled out its Christmas campaign for 2023, placing the retailer’s apparel and gift options at the forefront of viewers’ minds, via Dentsu Creative and The Producers’ Mitch Kennedy.

The campaign’s material features a range of Christmas-themed items across a number of spots, from matching clothing suitable for families to a treasure trove’s worth of toys that will make any child strive for the top spot on Santa’s Nice List.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.