Meta mad for AI and Ray Bans as tech giants rake in revenue

Hal Crawford

May 1, 2025 10:16

Meta’s first Australian marketing summit saw a heavy commitment to both AI and its Ray Ban Meta glasses in a rapid-fire series of presentations that pushed home an innovation-at-all-costs message.

The Meta Fest event in Sydney yesterday coincided with the announcement of a standalone Meta AI app and came just ahead of this morning’s upbeat earnings call where the digital giant revealed revenues for the first quarter of 2025 were up 16%.

Dan Neary addresses the crowd at Meta Fest

“We are all in on AI,” Meta APAC head Dan Neary said twice during his Meta Fest presentation. Neary covered Meta’s plans to build its biggest data centre – “roughly the size of Manhattan” – lay a 50,000 km undersea cable and spend up to US$65 billion on AI this year.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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