Meta partners with Campfire X in new global campaign for Ray Ban
Meta has launched the #SeeTheIndigenousWorldThruMyEyes (STIWTME) campaign on Instagram, created in partnership with First Nations creative consultancy Campfire x and Ray Ban’s parent company, EssilorLuxottica.
The campaign shines a a light on Indigenous cultures and businesses through Instagram’s smart glasses product, Ray-Ban Stories, developed by EssilorLuxottica.
In Australia, the creative features Indigenous creators and storytellers, including Biripi woman Summer Simon and Wiradjuri music producer Kuren. Each will share their experiences and stories across their Instagram platforms, using content captured by RayBan Stories to showcase the perspective of their lives to followers in Australia and globally.
