Meta targets small business via new campaign from Now We Collide

December 3, 2021 9:52

Meta (formerly Facebook Inc) has launched a new campaign targeting small business owners in Australia with Now We Collide. This is Meta’s first dedicated small business campaign in Australia since its re-brand in November.

The campaign ‘Good Ideas Deserve To Be Found’ features the stories of four Australian businesses including Singing Magpie (from South Australia), BoardSox (Victoria), D-Still Drinkware (Queensland) and Survival Emergency Solutions (NSW).

Each story shows how the businesses found a way to pivot throughout COVID-related challenges, whether it was using Facebook or Instagram to start a new business, run personalised ads to find new customers or listening to customers to refine an offering.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.