Meta’s creative lead departs for CMO gig at women’s health platform
Meta's creative lead departs for CMO gig at a women's health platform
Meta’s creative lead, Stefanie DiGianvincenzo, has left the tech giant after five-and-a-half years, to take on a chief marketer role.
DiGianvincenzo has joined Ovum, a health platform for women, that tracks and identifies symptoms often overlooked in the healthcare system, empowering women to advocate for their own health with data-backed clarity.
Stefanie DiGianvincenzo
She described Ovum as an intelligent health partner that helps women “walk into a doctor’s office not just hoping to be heard, but armed with proof”.
“It’s AI, with EQ,” DiGianvincenzo wrote on Linkedin. “Tech, with tenderness. A product that makes women feel seen — because it was built by people who’ve lived the invisibility.”
She spent the past five-and-a-half years at Meta, where she drove commercial outcomes and business growth for some of Australia’s biggest brands. She was responsible for new innovations in customer experience, new ideas for product and service offerings, and leveraging AI for growth, among other things.
She previously held roles at Google, where she was a strategic lead, as well as Cotton On, Clemenger BBDO, AKQA, Wunderman and DDB.
“I’ve helped a lot of brands find their voice. But Ovum? Ovum already has one. It just needed someone to turn up the volume,” DiGianvincenzo said.
It comes as Ovum, founded by Dr Ariella Heffernan-Marks, has also welcomed a newly-appointed advisory board, made up of leading clinicians, researchers, nutritionists, and technologists.
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