F.Y.I.

Metcash reappoints Starcom

April 28, 2010 9:37

Metcash, owner of brands including IGA, the Bottle-O and Campbell’s Wholesale, has re-appointed Starcom to handle its media planning and buying duties.

Starcom has been re-appointed by Metcash Trading Limited as its media agency partner following a closed competitive review.

The Adex billings estimate for Metcash for the past 12 months was $24 million. Metcash brands include IGA, SIGA, Cellarbrations, the Bottle-O and Campbell’s Wholesale.

Starcom will handle all communication planning and buying. It will continue to operate its successful national service model for Metcash that optimizes a centralised national strategy and negotiations with local implementation by teams across Sydney, Melbourne, Brisbane, Adelaide and Perth.

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