MFA Support launches to help media agency talent impacted by COVID-19 redundancies
The Media Federation of Australia (MFA) has launched an initiative aimed at media agency professionals who have been impacted by redundancies in response to COVID-19.
MFA Support will grant retrenched media agency talent with free access to MFA learning programs, a talent directory aimed at re-employment, and conversations with industry leaders.
The MFA board
Seriously guys (sorry white people) why does the MFA exist. Surely its very existence is holding the industry back by refusing to come together with the communications council we have one industry body representing media and one representing creativity. It’s a joke.
Also there is no external representation – people not in media on the board.
The people who lead the companies who laid these individuals off in the first place are now going to “help them” … maybe they should have pushed back on their global overlords who demanded they hold their precious ratios by firing staff … that probably would have had more impact.
The people laid off didn’t have to be. These leaders could have stopped it. The initiative above is tone deaf and token.