Mi9 creates new, safer, contextual content ad targeting

Mi9 has launched a new form of contextual targeting which places adverts next to editorial content, with safeguards to reduce the risk of awkward ad placements.

The announcement:

Mi9 today unveiled the next evolution of context targeted advertising, Virtual Channels, which for the first time gives advertisers the power to place ads alongside specific editorial content across the ninemsn network.

Mi9’s Virtual Channels goes beyond standard keyword targeting technology, and looks at the whole context and sentiment of every article to match highly relevant ads to page content.