Mi9 launches Bing Ads

July 25, 2013 12:43

Mi9 has today launched Bing Ads in Australia and New Zealand in a move aimed at helping the joint venture between Microsoft and Nine Entertainment better compete with Google.

The launch of Bing Ads means that paid search is now fully part of Mi9’s offering in the Australia market, a move the company hope will grow its market share.

“Bing is very much the challenger search brand in Australia, so we’re excited to be able to work with Microsoft to bring this advertising platform to market. Competition is necessary in any industry to keep it healthy,” said Steve Geelan, national sales director, Microsoft Media Network & Bing at Mi9.

Bing Ads are Microsoft’s direct competitor to Google Adwords, a self service ad delivered next to relevant searches.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

LW 25 Jul 13

Their main problem is that Bing is utter crap, it’s quite an eye-opener to do a Bing search then a Google one for the same thing. The difference in results is spectacular. In my workplace, to ‘Bing it’ means to not try very hard.

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Meh 25 Jul 13

“I’ll just Bing it”
said no one ever

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toro 26 Jul 13

My thoughts exactly LW. It’s astonishing that after so long Bing is still so bad at search. They should focus on building a superior product and focus on the gimmicky ad stuff second.

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