F.Y.I.

Mi9 strengthens data product suite

July 4, 2013 12:43

Mi9 has added Postcode Clusters and TV Extend to strengthen its data product suite.

The announcement:

Thursday, 4 July 2013: For the first time, advertisers will be able to create more tailored online campaigns targeting Australian consumers based on their offline location, following today’s launch of two geographical data targeting tools – Postcode Clusters and TV Extend – by leading digital media company Mi9.

Bringing together the reach of Mi9’s advertising with the in-depth audience insight of Experian, the two products put Mi9’s data suite even further ahead of competitor offerings in the market, by enabling advertisers to target up to 14.2 million active registered users based on their offline geographical location as they travel across the Mi9 network.

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