Michael Hill hands media account to Bohemia

September 5, 2017 2:19

National jewellery chain Michael Hill has handed its $10m media account to M&C Saatchi’s media agency Bohemia.

Michael Hill has appointed Bohemia to its media account

The chain, with 172 stores around Australia and operations in New Zealand and North America, will shift the business from OMD which won the business in 2012 following a three-way-pitch that included then incumbent UM which had held the business for 12 years.

Michael Hill’s global brand manager, Alison Green, said the decision to shift the account had been based on a number of factors.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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