‘Transparency debate risks being a broad-brush on the industry’ warns Interpublic global CEO

L:R Bob Liodice and Michael Roth speaking in Boca Raton Florida.

The global CEO of IPG Mediabrands’ owner Interpublic has admitted he is worried that the growing global transparency debate is undermining marketer confidence by tarring media agencies with a “broad-brush”.

Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, overnight Michael Roth told the room: “The issue of transparency is paramount to the issue of trust.”

However, the man who is responsible for major agency brands including UM, Initiative and McCann, also warned that he worried the imminent release of two ANA reports examining transparency had the potential to undermine trust between marketers and their agencies saying: “I’m very comfortable with our transparency with our clients.”