If we don’t represent the marketplace we are doing clients a disservice, says Interpublic CEO

May 3, 2016 4:53

The global CEO of the Interpublic holding group has told a forum of marketers and agencies in the US that agency groups, particularly in the creative space, that fail to promote women are doing their clients a disservice.

During question time at the ANA Advertising Financial Management Conference in Boca Raton, Florida, Michael Roth addressed the question of the lack of women in key creative roles across the industry globally.

Roth told the room: “It’s a great question. First off, 24,000 of our 50,000 people are female across the world and we are committed to increasing the female representation in the senior ranks of IPG.

“How do we know that? Because diversity and inclusion is a critical part of the DNA of my company.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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