Microsoft launches MSN homepage aggregating content from ‘1,000-plus’ publishers

msn.com.auMicrosoft has flicked the switch on its new Australian homepage msn.com.au, which is expected to have a major impact on former joint-venture partner Ninemsn’s traffic.

The new MSN offering which launched globally a month ago, has secured Optus as a launch sponsor and is aggregating content from “1,000 plus sources” for news and content around the globe, including Fairfax mastheads, Seven, Nine and Ten, the ABC, and international players like The Huffington Post and The Guardian.

Whilst Nine Entertainment Co bought out Microsoft’s share of the joint Mi9 venture nearly a year ago, Ninemsn has remained the default log out page for Hotmail, providing a substantial amount of traffic for the news site. Nine will also handle the sales for the MSN site.

In the last Nielsen Online rankings Ninemsn was the third most visited news site with a unique audience of 3.161 million. CEO David Gyngell has previously flagged traffic to the site could fall up to 35 per cent as a result of the change.

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