Microsoft’s head of search David Pann on how Bing is taking on Google
David Pann is the general manager of Microsoft’s global search business, the Yahoo Bing Network.
In this interview with Mumbrella Asia editor Robin Hicks Pann talks about why Bing is a better deal than Google for advertisers, how to win customers in a market dominated by one player, and how the future of search will be won.
You’ve been on global ‘listen and learn tour’ of 35 countries to meet with customers. What are the pain points your customers have with Bing?
We’ve been doing this for several years and we’ve been in a continuous development cycle. We’re launching a new product on a weekly basis somewhere across the world. Over the last 12 months, we have invested in simplifying our offering. Online advertising is getting more complex. Agencies and advertisers have been asking us to make Bing easier to use, more intuitive, faster, and to make everything scalable. We’ve invested heavily in the user interface and the overall performance of the platform.
Reminds me of those ancient Pepsi V Coke challenges they used to have in supermarkets and movie foyers. Or the old beta v VHS debate.
We advertise on both. Bing should be 1/20th of the price but it is not. Google reigns today, but nothing lasts forever.
and oldie but a goodie:
BING = But It’s Not Google
🙂
Article kinda feels a bit like hearing an old couple who just bought a deli with their superannuation payout and think they’re going to take on Coles.