Executive creative directors: creatives or suits?
In this guest post Mike Preston talks about why the decision to take on an executive level role is a complex one for many creatives because the higher you climb the less creative you become.
For nearly two years I have been creative director at Headjam. Recently I was asked to move up to the role of executive creative director. I love being creative director, so before saying ‘yes’, I decided to see what the new role would entail in the current climate.
My experience of executive creative directors over the years is that they are the first on the plane to overseas conferences and major advertising awards like Cannes Lions.
What’s headjam
Still, even if being an exec takes you away from the ‘creative’ it helps if you come from that place where you understand what the creative team are trying to do, why and potential impact on target audience.
Sounds more like a headache, Mike.