The million-dollar question
If you were armed with a million-dollar marketing budget, how would you spend it? In this opinion taken from the LinkedIn Agency Influencer program Sarah McIntyre ponders that very question and concludes it’s not all about the cash.
A few weeks ago I ran a strategy review session with a client. We reviewed the key performance indicators for the campaign. We discussed what’s working and what’s not working.
We revisited the current goals and what we aim to achieve for the next quarter so we can set the strategy direction for the next 90 days.
Most of the key performance indicators are up and the key inbound elements are all in place. Conversion rates have improved, website traffic is up, blog subscribers have increased. But there was no single BIG thing that he felt excited about… and so he asked the million-dollar question.
