Millions still buying glossy magazines during cost-of-living crisis
In the middle of a cost-of-living crisis, what could be more luxurious than to kick back for an hour or three and leaf through a glossy magazine, packed with carefully curated editorial, photography, and other assorted fun?
The answer to that seemingly rhetorical question has been answered by the latest Roy Morgan figures, which show that millions of Australians are still buying magazines, and, in particular, those produced by the Are Media stable.
These latest results (for the September quarter) show a 7% increase in readership year-on-year across all Are Media magazine titles, with over six million readers each month. This marks the fifth consecutive quarter of growth for what is roundly — and wrongly — considered a declining industry.