Milo ‘mixes it up’ in Gen Z targeted campaign via Ogilvy Sydney

June 20, 2023 10:08

Ogilvy Sydney has unveiled a new campaign for the iconic Aussie drink, Milo, encouraging a new generation to ‘Mix It Up’.

Featuring a hot-tub full of Milo, the new campaign aims to remind teens and young adults of their childhood to reengage them, while also introducing Milo Pro, a new protein product.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.