Mindshare gets tick of approval, retaining Nike locally amid global shift
Nike has shifted much of its media buying out of GroupM agency Mindshare as part of a global review, however in Australia the agency has retained the business, Mumbrella understands.
Campaign US reported last week the American multinational brand had concluded its US$1 billion-plus (A$1.45b) review, with the majority of the global business landing with Mediabrands’ Initiative, while the US market went to independent PMG.
Mindshare holds on to Nike in Australia
Testament to Mindshares great work on the brand that Nike local go against the global move. Congratulations to the team at Mindshare Australia (non Mindshare person here!).
This is as good as endorsement as you could get to the quality of the agencies work locally on Nike. Well done Mindshare team.
Super proud of our local Nike team. You should all take a well deserved bow.
There will be a few Initiative execs furiously changing their LinkedIn brag posts from last week!!!
Hats off to the Mindshare team for retaining the Nike business – amazing when the local client backs you.