Mindshare promotes Nik Doble to chief investment officer

GroupM’s Mindshare has promoted its national head of investment, Nik Doble, to the C-suite after 18 months with the agency.

Doble – who joined Mindshare mid-2023 from OMD – has moved up into the chief investment officer role, where he will be responsible for the oversight of the investment teams across Sydney and Melbourne.

He will work closely with GroupM’s CIO, Melissa Hey, to oversee a client portfolio including Unilever, Foxtel, NAB, and Nike.

“Nik’s contributions are already driving value and outcomes for clients alongside strong strategic partnerships with publishers,” Hey said of Doble.

“He brings a wealth of experience and a forward-thinking, client-focused mindset to this new role as CIO. Nik’s ability to approach challenges with fresh perspectives and lead with purpose will undoubtedly drive Mindshare to new heights.”

Doble has been with the GroupM agency for 18 months now, having joined from OMD where he was, most recently, head of trading. He spent nearly eight years with the competing holdco, and prior to that, spent over five years with News Corp Australia.

“I am honoured and excited to step into the role of chief investment officer at Mindshare. It’s been a privilege to work alongside so many incredible individuals and teams over the past 18 months expanding our partnerships in market and tackling the tensions faced by marketers,” he commented.

“I’m eager to continue building on Mindshare’s strong foundation and Good Growth proposition to drive greater success for our clients.”

Mindshare Australia’s chief executive officer, Maria Grivas, said since joining the team, Doble has “consistently shown us exactly what he does best”.

She said: “I thoroughly look forward to continuing to work closely with Nik and am excited to see him flourish in this new and exciting role.”

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