NZ’s ‘Everyone must go’ campaign might actually work: Compass Auckland

Guests at Unmade’s Compass Auckland event on Tuesday night heard a full-throated defence of Tourism New Zealand’s ridiculed ‘Everyone must go’ campaign.

The campaign has been derided in Australian, New Zealand and international media as a “clearance sale” since its launch by NZ Prime Minister Christopher Luxon on Sunday.

But The Warehouse Group’s CMO, Jo Mitchell, told the Unmade event the benefit of the doubt should go to Tourism New Zealand. 

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