QMS and leading brands celebrate Sydney Mardi Gras via City of Sydney furniture network

February 18, 2025 4:24

QMS has once again partnered with the Sydney Gay and Lesbian Mardi Gras Festival, using its City of Sydney network to celebrate love, diversity, inclusion, and self-expression.

Ahead of the Mardi Gras Parade on March 1 – which is celebrating 47 years in 2025 – the City of Sydney will be transformed to promote the event, with OOH placements featuring campaigns from leading brands including Absolut, American Express, Uber, Specsavers, NIB, Universal Pictures, and Aami, each showing their support for the LGBTQIA+ community.

The festival kicked off on February 14 and goes until March 2, with various events taking place over the two weeks.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.