QMS and leading brands celebrate Sydney Mardi Gras via City of Sydney furniture network
QMS has once again partnered with the Sydney Gay and Lesbian Mardi Gras Festival, using its City of Sydney network to celebrate love, diversity, inclusion, and self-expression.
Ahead of the Mardi Gras Parade on March 1 – which is celebrating 47 years in 2025 – the City of Sydney will be transformed to promote the event, with OOH placements featuring campaigns from leading brands including Absolut, American Express, Uber, Specsavers, NIB, Universal Pictures, and Aami, each showing their support for the LGBTQIA+ community.
The festival kicked off on February 14 and goes until March 2, with various events taking place over the two weeks.
“Mardi Gras is a time of celebration, visibility and unity, and we are incredibly proud to support our clients in sharing their powerful messages of love, equality and progress once again,” said QMS’ general manger, City of Sydney, Olivia Gotch.
“The City of Sydney network offers an unparalleled opportunity for brands to engage with major event audiences in the heart of the festival. With our market-leading digital out of home assets, we can amplify these important messages in real time, ensuring they reach audiences all the way across Sydney and its surrounding suburbs.”
She said this year, brands are pushing creative boundaries even further, using the City of Sydney network to tell stories that “resonate and inspire”.
She concluded: “It’s a privilege for QMS to support our partner brands with a platform in the heart of the festival celebrations that is committed to showcasing diversity across Sydney, and to the world.”
According to QMS, last year’s Mardi Gras saw audiences surge by 20% on the festival’s weekends, as well as a 76% jump in interstate visitation. Sydney’s Oxford Street also saw a 38% audience increase across the entire festival, which rose to 74% at night.
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