Mindshare successfully defends Unilever in Australia; PHD wins NZ battle

Tim Burrowes

October 6, 2012 6:39

Media agency Mindshare has retained the $45m media account for Unilever in Australia, the FMCG giant has announced.

MindShare was forced to defend the account as part of a global pitch just 20 months after winning it. PHD missed out in Australia but won in New Zealand.

The announcement saw the account split globally between Mindshare, PHD and Initiative.

PHD will run global communication planning for personal care, refreshment, foods and homecare brands. Global planning for household care will be managed by Initiative.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.