Mindshare wins $45m+ Unilever media account
Mindshare h
as won the massive Unilever media account following a three-way pitch, Mumbrella can reveal.
The account – estimated by Nielsen as being worth at least $45m in annual ad spend – may be the biggest piece of media business to change hands during 2011.
Unilever is estimated to be Australia’s eighth biggest spender. The other two agencies pitching for the account were PHD and Initiative, sister agency to tne year incumbent UM which was not in the running.
The result is a massive early win for Mindshare boss James Greet who returned to agencyland seven months ago after a stint running recruitment firm The Ladder. He was previously credited with turning round the fortunes of media agency OMD.
Congratulations Purple people!!!
Tim, is this true – hearing something different
Congrats MS
Fantastic news! Well done Mindshare.
Congrats to Mr Greet and definitely the wider Mindshare team … JG has proven he can turn a place around though still needs a team to deliver.
About time! Well done MindShare.
Hat off to you Greetster!
Yeah nice work guys and gals.
Congrats!!!
Good one Purple Plonkers:) You deserve it!
Well done Purple Heads!
Great news and about time!
Well done MindShare Sydney, such a shame that the Melbourne office hasn’t been able to turn their fortunes around.
That’s massive… Well done to the share!! Yee haa!!
Congratulations James, Bruce, Katie and the team. great win.
Well done Greety! Fantastic result!
What is the spend Tim? You say $45M, but Adnews says $85M.
Hi Jack,
Nielsen’s Top Advertisers report, published in Adnews late last year, says $40-45m for FY 2010 (although this wouldn’t include digital).
A more recent Nielsen estimate – sopurced by B&T – is $80.6m for calender year 2010
The SMH says $85m, and the AFR $100m.
So take your pick…
Cheers,
Tim – Mumbrella