Mindshare Sydney promotes Clay Gill to head of owned and earned

Media agency Mindshare has promoted former client leader Clay Gill to the role of head of owned and earned.

The announcement:

Late last year Mindshare announced structural changes which saw them reorganise their implementation and trading teams around the paid, owned and earned.

The restructure was based upon an observation that agencies are guilty of having too many siloed divisions – effectively a series of ‘add ons’. Every time a new channel has cropped up, a new specialism gets ‘added’ onto an agency.