Mindshare wins Origin Energy account

August 26, 2013 11:19

Media agency Mindshare has won the account for energy company Origin Energy following a competitive pitch.

A spokesman for Origin Energy this morning confirmed the move telling Mumbrella: “I can confirm Mindshare has been appointed as Origin’s media agency.”

Mindshare’s account win sees the account move from media agency UM, which had only held the account since 2010.

The account was valued at $5.9m in 2010 but Origin is understood to have increased its spend significantly in recent years.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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