Mini Australia showcases its connected car in digital out of home campaign

July 13, 2018 9:18

The benefits of owning a connected car are the focus of Mini Australia’s digital out of home campaign created by Vizeum and run on the Posterscope technology platform.

As part of an integrated campaign, the out of home component will showcase the car’s benefits via different creatives targeted to factors including location, time of day and weather.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics