Recipe to Riches stabilises for Ten as Seven dominates Tuesday night
Channel Ten’s food marketing contest Recipe to Riches has seen its audience stabilise at around the 600,000 mark. Last night it crept back into the top 20 programs with 608,000 viewers making it 19th for the night, preliminary overnight ratings from OzTam show.
The third episode – in which three contestants tried to get their condiments onto show sponsor Woolworths’ shelves – showed a mild recovery from last week’s 588,000 viewers when it was 21st for the night, but not quite as high as its debut of 616,000.
Recipe to Riches was 13th in Ten’s target demographic of people 25-54.
Droga5 creative chairman David ‘Nobby’ Nobay provides marketing advice in the Woolworths-backed show and winner Stephen Perry’s barbecue sauce will be available in supermarkets from today.
I can’t remember the last time there wasn’t a spelling or grammatical error in a Mumbrella story. I counted two here and gave up after that…
Given that Sunrise and Today are essentially the same show ie they have the same news, same stories and weather reports the fact that Sunrise wins consistently over Today must come down to the personalities on the show? One is a very contrived communication, the other seems so relaxed and homely.I will have a day off on Friday so will switch between the two to see which one I like better.