MiQ: Aussie shopping habits changed post-pandemic; marketers need to follow suit

Shopping behaviour has changed since the onset of the pandemic, with almost nine in ten consumers going hybrid – or omnichannel. Australia – along with the UK and China – is leading the charge in behavioural changes. New research from MiQ Australia has found marketers need to evolve their campaign planning to effectively engage with consumers.

Spending is also set to increase with almost half (46%) of people globally looking to increase retail spending compared to 2021. In Australia, a third (34%) plan to spend more than last year.