Mitchells signs exclusive ad deal with new LifeStyle channel

Mitchell & Partners and sales house Multi Channel Network have brokered a three-month deal which will see the media agency’s clients the only ones to advertise on the new Foxtel and Austar channel, LifeStyle You, during its launch phase.

  

The three-month media deal will see Mitchells’ clients given access to integrated opportunities, night block sponsorships, involvement in the production of vignettes, billboards, solus-break structures where they are the only ad in a commercial break, and potential daypart ownership.

The brands due to air on the new channel are still to be announced.

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