Mitre 10 still ‘the other hardware store’ in new Dig creative

It’s clear to anyone who the biggest hardware chain in the country is – but in 2021, Mitre 10 implored Australians to check out the “other” hardware store, through a clever campaign spearheaded by Dig agency.

During The Block on Sunday night, the company launched its latest work for the successful campaign.

“This new work builds on the ‘why’,” explains the agency, “showing how you can trust Mitre 10 to deliver the care and expert advice you need to get the job done right, first time.”