Mitsubishi uses drone swarms to promote ‘intuitive’ technology in latest campaign

Mitsubishi Motors Intuitive Technology, a sub-brand of Mitsubishi Motors, has launched a campaign to promote its technology and safety features.

Created by Richards Rose, who last night won two gold Effies for Mitsubishi, the 45 second TV ad depicts a swarm of drones flying around the car as its eyes, navigation system and stop sign.