MKR draws 1.53m beating I’m A Celebrity while Grease: Live draws only 450,000 on Nine
MKR contestants Mitch and Laura went before the judges last night.
My Kitchen Rules dominated the TV Ratings for the second night in a row, pulling 1.53m metro viewers as contestants Mitch and Laura went before the judges.
Seven’s MKR beat out Ten’s at 7:30pm which had 828,000 viewers, while over on Nine a new episode of The Big Bang Theory drew 798,000 while a subsequent repeat drew 643,000.
Despite pulling very strong ratings in the US, Nine’s broadcast of Fox’s Grease: Live special in the 8:30pm time slot performed poorly, pulling just 450,000 viewers.
Can someone explain the TV ratings for me? so if MKR had 1.53 million viewers is that 1.53 million nationally or Sydney? Also does that mean that 22.5 million people didn’t watch?
Nine’s done Big Bang no favours with its timeslot decision.
MIght’ve harmed it permanently…
Phil
That was 1.53 million for the 5 City Metro market. An additional 597,000 watched it in Regional markets for a total audience of 2.131 million for MKR.
It also means that about 21 million Australians did not watch the program.
I loved Grease Live – i wonder if many didn’t watch as they didn’t know it was on/not watching Channel 9 to know!
Yes phil, 1.53 million watched the show Nationally.
As I understand it, It’s a national figure extrapolated from the numbers of homes OzTam electronically survey.
.
And, yes, more than 22 million, approximately, including very small babies, the elderly and infirm and a very large proportion of the homeless across Australia, missed the show. As well as others watching free to air and pay TV… or reading or listening to music, or out at dinner.
Adrian.
@phil.
That number (being OzTAM) is for the five major metropolitan cities of Sydney, Melbourne, Brisbane, Adelaide and Perth.
As a rough rule of thumb a programme generally gets around a further 50% when you add in the regional areas. There are some remote and rural areas that it is not economically worth it to measure but they represent only a percentage point or two of Australia’s population.
The number 1.53 million is the ‘average minute audience’. Basically it means that on average for any minute of the broadcast there would be 1.53 million people watching (in the five metros). But not everyone (indeed only a few) watch every minute of a programme. For example, it could be 3.06 million people watched half. 6.12 million people watched a quarter.
When you look at other media very few report at the minute level. For example online audiences are tallied up over a month.
I hope this helps. If not, ask away on LinkedIn.
Perhaps it would be useful to publish REACH figures (5 minutes) also, which will indicate how many people showed some interest.
That also means that there is 1.53 million very sick viewers
Let’s remember these numbers are derived from a sample of around 3,500 – 5,000 homes to represent Australia’s total population of +23M. No one really knows who watched what and when. #samplesizeerror
@ Let’s remember.
Correct. No-one really knows who watched what and when.
That even applies for the ABS Census every five years as they can’t 100% accurately count everyone on the same night.
But you know what? The data the ABS produces from the Census is perfectly usable as it is, and in fact is the bedrock of most planning, government and business in Australia. The final tabulated number they came up with was 21,507,717 on the night of August 09, 2011. Does it really matter if it was actually 21,507,716 or 21,507,718?
The TV panels are designed with the standard +/- 3% standard error. So, the 1.53m estimate was in all probability somewhere between 1.48m and 1.57m. In round terms 1.5m people in the metro areas watched MKR.
To halve that standard error you would quadruple the panel – and the cost. And you’d end up with a range of 1.50m to 1.55m. Not a lot of difference but you;d be sending networks, agencies and advertisers broke.
It looks like you don’t believe that sampling can work.
Well I will issue you a challenge.
Next time you feel real crook and go to the doctors, and s/he suggests a blood test – ask her/him to take all your blood and not just 5ml just so you can be sure.
How good is @ John Grono!!!
WELL WRITTEN!!
OMG John Grono you’re a legend. You’re on my dinner party invite list!