MLA launches ad featuring Marco Pierre White pushing beef and lamb

February 19, 2013 10:17

Meat & Livestock Australia has launched a new ad campaign starring Masterchef: The Professionals host Marco Pierre White which promotes beef and lamb as a crucial component of a ‘proper dinner’.

The campaign was created by Host and creative partner, Ilk, and shows viewers they don’t have to be ‘proper’ at dinner in order to eat well.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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