MLA launches animated series about red meat and the environment
Meat & Livestock Austalia (MLA) has launched a new animated series addressing the environmental impact of meat production, with the first video diving into how methane from cattle impacts carbon levels in the atmosphere.
The first of five animations to be released during the back end of 2021 is a two-minute clip that seeks to differentiate how and why methane from cattle is different in its environmental impact when compared with carbon dioxide from fossil fuels.
The animations are part of MLA’s broader Australian Good Meat branded digital platform, created for consumers who are keen to learn more about how red meat is produced in Australia.
