MLA marketer Andrew Howie joins Westpac as head of advertising
Meat and Livestock Australia’s group marketing manager Andrew Howie is departing the company to join Westpac as the bank’s head of advertising.
In a statement provided to Mumbrella, Howie said: “Having banked with Westpac my whole life, the opportunity to join Australia’s first and oldest bank is something I am really excited about.
Howie is set to start at Westpac in mid-November
oh my
I don’t know this guy, but he does seem to speak the truth. 95% of marketers play too safe to be effective.
I’m actually looking forward to seeing the work that comes out of Westpac under his leadership (if he can get past snr management and the board).
If he thinks most marketers “just want get paid and go home and pay off their mortgage and spend time with their family and then go to work the next day”. He ain’t seen nothing yet – Westpac (and the other banks) are another level.
Will last 12-18 months max.
Well called… he’s just left Westpac… less than 12 months!!!
I give him 9 months, less if he knows what’s good for him. Let the fun begin
And this from the guys that earlier this year, LITERALLY threw his Bronze Effie to the ground in a tiff (when he got back to his table) and stormed out of the function room just because he had sour grapes for not winning the Grand Effie? Time to grow up and realise that there may be better marketers out there!
Good luck Westpac – can’t see how his unprofessional behaviours are going to be a good fit to your great brand.