MLA reminds consumers ‘you can’t get realer than real life stuff’ in ‘Lambalytica’ summer campaign
Meat and Livestock Australia has turned its sights to data and cookies in its 2020 summer campaign, encouraging Australians to put their devices down and ‘get real’ – with lamb.
The annual Australian Lamb campaign comes slightly later this year and takes its inspiration from the Facebook/Cambridge Analytica scandal, which saw personal data used without consent.
They were bound to miss one eventually. I usually love these ads but this one is terrible.
Hmmm, I get how they needed a new take, but this is just a little lame. It will probably speak well to the boomers though
Lame Lamb in 2020.
Is this the best they can do? Who the f*** will understand this messaging?
The lamb strategy has run out of legs. Needs fresh thinking.