Mo-town Sydney in March One DM campaign for German restaurant
Creative agency March One has used the over-sized moustaches of the owners of Sydney German restaurant Stuyvesant’s in a direct marketing campaign celebrating 50 years in the city.
The DL flyer, which features a cardboard moustache that pokes out the front of a letterbox, includes an offer for the restaurant along with a German recipe.
The restaurant will release a different “mo” every two months with a new offer and recipe.
(Photo credit: Markus Enno, Studio Commercial)
Nicely done.
Love it and love the restaurant. Always have a great stodgy German feed there, washed down with a decent beer.
(I have no commercial interest in this restaurant or agency.)
Nice, however check the Award annual from a couple of years back. There was something similar (I think for dog snacks). It was a door drop flyer tucked into the letter box with a full-size rubber ‘dog tongue’ hanging out the front. It looked fantastic.
Good work March one looks like a fun campaign – and Pete, sometimes there is no need to reinvent the wheel. Just improve.
One of the great dining experiences in Sydney, and thats got nothing to do with the food.
excellent work guys! great cut-through and hopefully lots of bookings result.