Survey: Self satisfaction is the main reason to blog
Money making is a low priority for most bloggers, according to a new survey carried out in Australia by blogging platform Nuffnang.
The survey of Australia’s blog community – which attracted 594 respondents, mainly from those already part of Nuff Nang’s Australian network – asked the reason why people continue to blog.
Just 1% said it was because of the revenue they had earned, while only another 5% said it was because of the revenue they hoped to earn.
The largest number – 49% – said they did it for “self satisfaction”. A further 17% said that their motivation was to make a name for themselves, while 11% said it was thanks to reader feedback.
The bloggers were also asked their attitudes to getting pitches from marketers and agencies.
Just 15% agreed with the options that they are “spammy and demanding”. However – a similarly small number, just 16%, agreed with the option “they really know the best way to engage my blog”. The rest, 69%, opted for “some get what I do”.
Don’t think Nuffnang is a blogging platform (i.e. WordPress, Blogger, etc.)? Blog advertising platform maybe, Tim?
Hi Greg,
That’s a fair point – blogging platform is a clumsy way of expressing it on my part.
Cheers,
Tim – Mumbrella
I think we can safely say that fame, positive feedback and pleasing one’s self are all of the same stripe, yes?
so according to the survey, non-commercial blogging is essentially just vanity publishing.
nothing new here but good to have it confirmed
i’d assume that the more noble and altruistic motives such as reporting and discussing the news, advancing democracy, contributing to community, knowledge sharing etc are covered by the 9% of ‘other’ and perhaps a bit of 7% meet new people?
Sven, I could not agree more fame, positive feedback and pleasing one’s self are all of the same stripe and that is exactly why I blog, now go read my blg and see what revenue ideas you can work up for me 😉